Turn every customer interaction into the next best action.

Score, risk, and a written next step for every open deal, grouped by stage. The next step is the actual move, in a sentence, the one a good manager would give you if they had time to read the account.

Risk is a colour you can scan in three seconds. The deals that need you today are obvious before you’ve opened anything.

A short readout of where the deal stands, then the stage with the reasoning for why it hasn’t reached the next one. Underneath, BANT+ runs the whole committee: economic buyer, decision criteria, decision process, paper process, champion, alternatives, metrics, urgency drivers.

It separates what the buyer said from what the rep entered. When the amount in your pipeline is the rep’s estimate rather than a figure anyone at the account has quoted, it says so. When no ROI target exists, it says that too. The absences are the findings.

Below that: objections and risks, strategic next steps, and action items split by who owes what, sitting on top of the activity record they came from.

Every person who has spoken on a call, appeared on an email, or been named once in April and forgotten since. Each box carries how many times you’ve interacted and how long it’s been, coloured by where they stand with you.

An asterisk means Baku inferred it rather than heard it said. A dashed box means nobody has ever contacted that person. The CFO sitting in a dashed box with no interaction count is usually where the deal dies.

Every open deal has a set of ways it can still go. Early on that set is wide and most of it sits outside your hands. Selling is the work of closing off the branches you don’t want. Whatever remains is your risk.

The two move in opposite directions. Get the security objection answered in writing and the range of outcomes narrows. Let a champion go quiet for three weeks and it widens again.

Baku plots every call, email and note by which way it moved the deal. You get the week it turned and the interaction that turned it, which is a better thing to inspect in a forecast call than activity counts.

You tell Baku what you’re trying to achieve and where you think the deal stands. It assembles the record into a timeline and makes you confirm it before it reasons on anything. It names the obvious next move and argues against it. Then it commits to one action and shows you what it rejected.

Because it runs in chat, the record writes itself. Send it ahead of a 1:1 and your manager arrives oriented. Three minutes of reading replaces fifteen minutes of “remind me who’s blocking.”

One rep ran 20 Next Best Actions on a single deal over 45 days, roughly four times the focused deal thinking that leadership 1:1s would have allowed in that window. The deal closed at $300k on 12-month auto-renew terms, in half their standard sales cycle.

Baku matches the deal against your play catalogue and surfaces the ones that fit this week. Each comes drafted in your positioning, against your competitors, inside your pricing guardrails. What reaches the rep needs an edit, not a rewrite.

Running a play logs it. A quarter later you can see which plays moved pipeline and which only felt productive, by rep and by segment.

The same conversation you’d have with ChatGPT or Claude, except it has already read every call, email and note across this deal and every account you’ve won or lost.

Who’s blocking us and why. Which deals stalled on security last year. What did they say about pricing in March.

Nothing to paste in, no account to re-explain. Every answer cites what it’s built on.