Make better decisions faster.

Baku is AI software fine-tuned on years of proven B2B selling and coaching experience. It is configured for your business to help your people recognize and act with confidence in critical customer interactions.

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PLAYS

STAKEHOLDER MAP

NEXT BEST ACTION

BANT+

DEAL RISK

PIPELINE

CHAT

For revenue teams managing complex deals, from new business to renewal and expansion.

My sellers that embraced Baku have been able to move three times as fast, and are closing better deals faster. And my new hires are ramping 50% faster.

Carly Crittenden · CRO, VidMob

The beauty of Baku is that you don’t have to be good at prompting, and you don’t have to learn how to use the tool to be good at it as an IC.

Casey Drake · VP Sales, Endear

Give good judgment more time in the day.

A new hire ramping. A seller working through a difficult customer request. A VP of Sales preparing a pipeline readout for the board. Someone taking over an account and understanding what was promised. Each needs to make sense of the situation and decide how to move it forward.

Baku brings years of experience selling complex B2B products and coaching revenue teams into software your people can use every day. Grounded in your calls, emails, and account history, it helps them recognize what matters, separate evidence from assumptions, and work through their options—with the reasoning behind its recommendations.

During onboarding, our team configures Baku around your product, buyers, and sales process. That expertise shows up in account views, questions, and guidance built for the work your people need to do.

Your team can prepare for a conversation, pressure-test a plan, and put a decision into action faster. As new information comes in, they can revisit their thinking, adjust their approach, and build judgment they can carry into the next customer interaction.

Support that fits the people and the way they want to work.

Experienced seller

Bring your instincts. Get a second perspective.

Check the assumptions behind your plan, spot something you may have missed, and explore what would be most useful to this customer. Turn a short gap between meetings into time to do something meaningful for the deal.

Ramping seller

Build your judgment as you work real deals.

Ask questions, rehearse a difficult conversation, and understand the reasoning behind a suggested approach. Bring your own read of the situation and use Baku to work through it before you get on the call.

Revenue leader

Spend the one-on-one on the thinking that moves the deal.

Review the account evidence and the seller’s proposed approach before you meet. Focus the conversation on what needs another look, why the plan makes sense, and where your coaching can help.

Account management and customer success

Take over the account with the history intact.

Understand the customer’s goals, the promises made, and the people involved. Use that history to prepare for onboarding, assess a renewal, or shape a relevant expansion conversation.

Founder and executive

See what deserves your attention and what good looks like.

Get a shared view of account progress, risks, and open questions across the customer relationship. Use it to decide where to get involved and what to ask, with sales expertise available as you work through the decision.

Revenue operations leader

Unlock the value trapped in your revenue stack and collective knowledge.

Your tools capture customer context that stays disconnected across systems. Your people share insights that stay in individual conversations. Baku connects that context and applies sales expertise, helping your team make better decisions, faster—with the flexibility to choose the tools that work best for your business.

See the deal.

PIPELINE

Know which deals deserve a closer look.

See your team’s pipeline alongside Baku’s assessment of the customer conversations. Where the expected amount, timing, or stage needs a closer look, inspect the evidence and the gaps behind it.

Decide which deals deserve time this week and what you want to understand before the next forecast discussion. The seller’s view and Baku’s assessment give you a starting point for that conversation.

DEAL STATE

A shared starting point for a better decision.

See who is buying, what they need, what was promised, and what remains uncertain. Baku brings the account into a readout with qualification, risks, strategic next steps, and commitments connected to the underlying conversations.

Start with the question you need to resolve, then inspect the supporting context. Sellers and leaders can work from the same record while bringing their own experience and perspective to the decision.

PIPELINE

Know which deals deserve a closer look.

See your team’s pipeline alongside Baku’s assessment of the customer conversations. Where the expected amount, timing, or stage needs a closer look, inspect the evidence and the gaps behind it.

PIPELINE

Compare the team’s forecast with the evidence behind each deal.

DEAL STATE

A shared starting point for a better decision.

DEAL STATE

The account evidence, the open questions, and the decisions to work through.

Understand the deal.

STAKEHOLDER MAP

See who matters and where your view is incomplete.

Baku maps the people named in calls and email, including stakeholders you have not met. See their apparent role, involvement, and interaction history, with inferred roles marked as inferred.

Check the map against what you know. Consider whose concerns need more attention, where access is missing, and who could help you understand the decision process.

HISTORY

Learn from the moments that changed the deal.

Baku shows how its assessment of deal risk changes across the account history, with the interaction and explanation behind each change.

Look back at a concern that went unresolved, a new stakeholder, or a conversation that changed the plan. Use that record to reassess your approach and bring specific lessons into the next deal.

STAKEHOLDER MAP

See who matters and where your view is incomplete.

Baku maps the people named in calls and email, including stakeholders you have not met. See their apparent role, involvement, and interaction history, with inferred roles marked as inferred.

Check the map against what you know. Consider whose concerns need more attention, where access is missing, and who could help you understand the decision process.

STAKEHOLDER MAP

The people in the conversation, the gaps in your access, and the roles to verify.

HISTORY

Learn from the moments that changed the deal.

Baku shows how its assessment of deal risk changes across the account history, with the interaction and explanation behind each change.

Look back at a concern that went unresolved, a new stakeholder, or a conversation that changed the plan. Use that record to reassess your approach and bring specific lessons into the next deal.

HISTORY

What changed in the conversation and why it changed the risk assessment.

Think it through. Put it to work.

NEXT BEST ACTION

Pressure-test your plan. Understand your options.

Start with your goal and your read of the deal. Baku assembles the account history for you to check, challenges the obvious next step, and works through possible approaches with the evidence and reasoning behind its recommendation.

Add what it missed, challenge the analysis, and decide on your approach. After the call, use the new conversation to test what you believed beforehand and what you need to reconsider. Bring that thinking into your next one-on-one.

One rep ran this twenty times on a single deal over 45 days, roughly four times the focused deal thinking leadership one-on-ones would have allowed. The deal closed at $300K on twelve-month auto-renew terms, in half their standard sales cycle.

PLAYS

Make the most of the move you choose.

A champion needs help making the case internally. A buyer asks for different terms. A conversation needs a clearer agenda. Baku helps you develop a play for the situation, with a draft grounded in the account context and your company’s positioning.

Use it as a starting point for an email, a memo, or meeting preparation. Shape it with what you know about the customer and the outcome you want, so you can offer more useful support in the time you have.

CHAT

A place to work through the question.

What am I missing in this deal? Which earlier conversations might change my view? What did we promise before the handoff? Baku draws on the account context it has organized, with sources you can inspect.

Find a fact, explore patterns across accounts, or talk through a strategy. Ask follow-up questions, add your perspective, and use the exchange to develop your own view.

NEXT BEST ACTION

Pressure-test your plan. Understand your options.

NEXT BEST ACTION

Your goal and perspective, tested against the account evidence.

PLAYS

Make the most of the move you choose.

PLAYS

An account-specific starting point for the work you decide to do.

CHAT

A place to work through the question.

Find a fact, explore patterns across accounts, or talk through a strategy. Ask follow-up questions, add your perspective, and use the exchange to develop your own view.

CHAT

Account context you can question, explore, and build on.

Build judgment your team can carry into the next conversation.

Understanding why an approach worked gives your team something to draw on next time. The account history also stays useful as a sale becomes an onboarding, a renewal, or an expansion. People can build on what was learned and what was promised.

WHERE IT SHOWS UP

SQL → Closed WonSales cycle lengthTime to valueRenewal and expansionQuota capacityRamp time

Frequently Asked Questions

What does Baku add beyond ChatGPT, Claude, or connected AI tools?

Those tools can support sophisticated work when someone builds and maintains the context and instructions. Baku packages that work around B2B revenue: account context, qualification, risk assessment, and sales coaching are built into the product. Your team can inspect an account, work through a decision, or develop a draft without each person having to design their own AI workflow.

Does Baku adapt to our way of selling and supporting customers?

Yes. Baku uses your qualification standards, positioning, and playbooks to shape its analysis and coaching. Your team gets a shared basis for discussing what a good deal and a thoughtful customer interaction look like in your business.

Do we have to teach it everything? Can we teach it more?

Baku starts with built-in sales methodologies and uses your calls, email, and CRM records to understand the account context. You can provide enablement materials, qualification criteria, messaging, and playbooks to make your standards explicit. People can also add missing context and challenge the analysis as they work through a deal.

We are still figuring out our sales process. Can we use Baku?

Yes. Baku gives your team established sales methodologies to start from. Use them to examine your deals, discuss what good qualification looks like, and refine your approach as you learn. You do not need a finished playbook to begin.

Does it replace our CRM?

No. Baku works alongside Salesforce and HubSpot. Your CRM remains the system of record; Baku brings customer conversation evidence alongside it to help your team assess where accounts stand. Your team owns the forecast and decides what needs to change.

Do we have to switch call recorders?

No. Baku works with Grain, Gong, Fathom, Avoma, Granola, and Chorus, alongside your CRM and messaging. Keep the recorder your team already uses.

Do we have to move our work into Baku?

Keep the tools you already use. Open Baku for account views, coaching, and deeper questions. Use the resulting thinking and drafts in the email, document, and meeting workflows where you work with customers.

Is it hard to set up? What does Baku need?

Start by connecting your supported tools and making sure the relevant calls and email are available on the right accounts. Baku uses that record to build its analysis. Your team can add missing context and refine the qualification standards and plays it uses. Enablement documents are helpful, but you do not need to write a master prompt to begin.

Will this help our people develop their own judgment?

That is what the product is designed to support. Next Best Action starts with the person’s goal and view of the deal, then examines the evidence and possible approaches. People can see why an obvious move may fall short, challenge the recommendation, and revisit their thinking after the next conversation. Your team owns the decision and the customer communication.

How does Baku help managers and their teams?

Sellers can prepare a view of the account and a proposed approach before asking for help. Managers can review the same evidence, understand the reasoning, and use their time together to coach the decision. The shared record also helps people inspect a concern before they need to discuss it live.

Is Baku only for new business?

No. The same account history helps teams take over an inherited account, understand what was promised during the sale, prepare for onboarding, and plan renewal or expansion conversations. Customer context stays available as responsibility moves between people and teams.

How does pricing work? Do we pay for tokens?

Baku charges a flat fee for company access. There is no separate token bill. We scope pricing in the access conversation based on your team and how you plan to use Baku.

Give your team more room for good judgment.

Help your people understand the situation, make a considered decision, and put it to work with the customer.

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