Founder Led Sales Support

What problem do we solve?

We help you optimize your current founder-led sales engine and support your transition to building a repeatable sales process that can scale.

Our focus is on five key challenges:

1. Improving your effectiveness as a Founder Seller: We’ll help you create low-effort, high-impact strategies to initiate conversations, work on how to hold better sales calls, and how to advance better and faster deals. We get in the weeds with you, focusing your plan and execution on getting your first 10 customers and hitting your ARR goals.

2. Identifying and Building a Repeatable Sales Process: Before you hire any sales reps, you need a proven process that you know works and they can get plugged in. We know what good looks like and have developed pattern recognition to guide you through building a repeatable GTM process that scales.

3. Hire your first cohort of sellers: Identifying when to hire your first seller is not easy, and often those who are most successful do not fit the typical sales stereotype. We help you identify the signals of when it is time to your first seller and increase the probability this bet pays out by establishing a productive approach to recruiting, hiring, onboarding and ramping for your first cohort of sales reps. We have a data-driven process for efficiently calculating comp plans, goals, KPI, and comp ratios to make sure your sales team is set up to hit the goals your plan requires.

4. Improving Sales Training and Documentation: If your sales process relies on your unique advantage as the founder, it won’t be repeatable when you hire your sales team. We simplify and document the founder-led process, making it easier for you to onboard and train others on what is working and driving sales.

5. Establishing Sales Leadership: As you build momentum, hire and ramp your first couple of sellers, you will eventually need dedicated sales leadership to manage and scale your efforts. We help set the foundation for when to bring on your first Head of Sales/ VP of Sales, what qualities to look for that match your business needs, and how to run a process to get the highest probability of a successful hire into this seat.

How do we solve it?

We provide a structured approach to address these challenges:

1. Building Repeatable Sales Processes: We start with a comprehensive assessment of your current sales motion, identifying gaps and areas for improvement. Over 3-6 months, we work with you to build, document and refine the repeatable process.

2. Improving Sales Training and Documentation: We simplify your sales process and create the toolkit for onboarding and training new hires. We provide hands-on coaching to ensure your team ramps quickly and can effectively execute the founder-led sales playbook.

3. Establishing Sales Team: We act as a fractional VP of Sales, supporting your team with coaching, training, and hands-on deal strategy. We also assist in hiring and onboarding your first couple of seller and when the time is right a full-time VP of Sales.

What impact do we have?