What people are saying

"They were able to quickly identify skill and process gaps we were missing, and match it with nuanced, tactical feedback. I came in at 150% of Quota last quarter, and they were an instrumental part of my success."

"Pete and Guy did amazing sales consulting work"

"More than just another Sales Consultancy Firm, Baku became a true partner in the creation of our GTM strategy and team. Pete and Guy helped us with not only the basic blocking and tackling of sales, but with the larger task of creating a mission-driven value engine."

"Company building is hard, particularly when creating a category like self sovereign identity. I've found most advisors simply share what worked for them, but Pete and Guy at Baku got in the weeds with us and took a first-principles approach to helping us with some thorny challenges, including hiring our initial go-to-market team member."

"The Baku team helped up craft customized strategies on how to navigate those challenges, as well as to work backwards in our sales process to avoid those conversations in the future. Baku has been indispensable to our sales success.""

"Baku was a vital resource in evaluating my discovery calls and pinpointing gaps and missed opportunities in my conversations and follow-up processes."

"Having insights is one thing, but Baku went further by meticulously examining each seller’s skill level and crafting personalized coaching plans that align seamlessly with our brand."

"Working with Pete and Guy at Baku has brought a new perspective to how I navigate sales cycles."

"I’ve worked with Pete Kuhn and Guy Barbier for the better part of a decade. They were instrumental in our success at Moat, and have now been incredibly helpful accelerating the sales team growth of Vast Ventures B2B SaaS portfolio companies."

"I cannot say enough about my time working with Baku. They are skilled in moving seamlessly from "in the weeds" to "30,000 ft views", and are equally strategic in the trenches and in big picture outlooks."

"By working with the Baku team, we gained more control in our sales process, and surfaced more effective strategies to push complex deals down the funnel. I’d highly recommend having a conversation with these guys."

"Pete and Guy were critical in helping Recast make the leap from chaotic founder-led sales to a repeatable and scalable sales motion. I'd recommend them to any startup CEO looking to take their sales game to the next level."

"Baku has been helping our team since 2021 to sharpen our GTM + selling skills + processes; they’ve been invaluable coaches to me and our team as a whole and helped us jumpstart and refine our selling motion, particularly in our early stages before we had our own Head of Sales."

"I'm really grateful to have the chance to work with these excellent sales leaders. They go beyond traditional sales advisory and get to know all the details 🌶️ 👉 Highly recommend if you're an early-stage founder and want to level-up your sales."

"Baku takes the time to understand the gaps in your process, and their targeted feedback leads to tangible results. Overall, Baku's guidance was invaluable, and I am grateful for the improvements I achieved through their coaching."

"I was leaning on Baku outside of our scheduled weekly meetings for prospecting advice, email tactics, you name it, they added significant value to every step of the sales process. Baku takes a very human approach, they simplify everything and lastly, they make it fun. I highly highly recommend Baku!"

"They gave me detailed feedback on every call, advised on structure for new partners, and helped keep our pipeline moving. If you're in the B2B SaaS space looking to build out your sales motion, I can't recommend enough working with them."

"Collaborating with Baku has helped grow Salsa's cohort of paying customers."

"We would definitely recommend the Baku team!!"

"Working with Baku increased my confidence as a seller. The care and attention to detail from Pete and Guy in every area of the sales process was a game changer for me."

"Baku not only meshed well with our team, but they also intuitively understood and matched our brand style and company culture. The transformation in our sales strategy has been nothing short of impressive."

"It's been an absolute pleasure working with you. Thank you for all you've done to help level up on our team. You guys are a special duo that bring a ton of value to any team."

"Their guidance fine-tuned my sales process, improved my conversation scripts, and optimized my meeting flow, all while maintaining an authentic, consultative style and steering clear of high-pressure sales techniques."

"Baku was instrumental in accelerating our go-to-market motion. They worked with me one-on-one to strategize on deals and provided highly actionable guidance to improve our sales process."

"They literally helped change the trajectory of our business. They also happen to be outstanding human beings."

"These guys are great! Pete and Guy were incredibly helpful brainstorming the Aidin go to market vision pitch, demystifying what it took to organize the story, and helping to build the initial flow we use to introduce Aidin to our customers."

"As a SaaS founder doing founder led sales, being able to send Baku a call recording link, have them review it, and come back with specific next best steps, gaps & missed opportunities, and specific step by step strategies was amazing leverage."

"They give good advice with no ego. They are fun to work with. The understand the nuances of early stage sales. In a world with thousands of arm chair sales experts, these guys are the real deal. If they ever put out an e-book -- I'd buy it."