Founded in 2021 by Peter Kuhn and Guy Barbier, Baku is a B2B SaaS Sales growth company based in New York City.
We love B2B sales, and the role Go-To-Market teams play in bringing innovative B2B products to market.
Baku has successfully assisted 50+ venture-funded, private equity, and bootstrapped B2B and B2B SaaS businesses, in achieving significant revenue growth milestones through their process.
Founders
Peter Kuhn
Co-Founder
Peter Kuhn is the Co-Founder of Baku. Prior to co-founding Baku, Peter held senior leadership roles at Oracle Data Cloud. Peter was the first sales hire at Moat responsible for building the sales playbook that would eventually bring the organization to 100MM+ in ARR leading to an 850MM acquisition by Oracle. Pete holds a BA in Philosophy from Temple University.
Guy Barbier
Co-Founder
Guy Barbier is the Co-Founder of Baku. Prior to Baku, Guy was GM of North America at Zeotap responsible for building out the US market. Guy was part of the founding sales team at Moat where he met Pete and helped open up a big portion of Moat’s international markets. Guy holds a BA in Marketing and Finance from Iowa State University.
Our Method
Data Driven Process
Running a survey alignment process to truly see where you and your team are aligned on key areas you need to be aligned across your business, and where you have gaps. We routinely pulse the team on how they feel. We measure against unbiased, standard frameworks.
Coaching For Sales Execution Support
Providing constructive criticism of recorded customer calls, reviewing and editing emails, providing real-time methods and tactics to advance deals to next steps, ghostwriting, and scripting for sales communications at all stages of the sales process;
Coaching Sales Team Development And Training
Providing training and up-skilling, offering one-on-one seller coaching, and individualized support (Slack/Email), one to many group trainings, group practice sessions;
Goal Setting and Measurement
Setting goals and KPIs, managing sales hiring, designing incentive compensation plans, onboarding new hires, crafting bespoke sales playbooks, sales process documentation, developing sales collateral (vision pitch, discovery questions, proposals, product demo flows, and sales talk tracks);
Strategic Executive Support
Providing perspective for leadership on strategic decisions like when and how to hire a sales team, when and how to scale a sales team, when and how to hire a VPS/ Director of Sales, other sales methods and tactics development;
Trusted by Fast-Growing B2B Teams
Schedule A Call
No pressure, our first calls are all about getting to know one another and if we could be helpful.