Sales Pitch Crafting

What problem do we solve?

Standing out in a noisy market is tough. You may be communicating, but is your message resonating? We uncover what’s stopping your team from telling a clear, impactful story. Then, we help craft and deliver a message that feels authentic and compelling to your prospects and customers.

We focus on two core areas:

1. Know Your Audience: Your ICP and nuanced understanding of your users/ buyers is the foundation of your sales pitch. We ensure your team is aligned on who makes up your target market and how to adjust your language to meet them where they are and capture their attention.

2. Drive Resonance: We work alongside you to develop and refine your sales positioning, ensuring the language you and your team use clearly communicates the unique value you offer to your customers in a language they use and understand.

How do we solve it?

We have developed a proprietary workflow that leverages facilitated onboarding interview time, surveys, call transcript inspection, emails, and 1:1 and 1: many creative workshops to align on the nature of your story as it’s told today, and a process to refine your story into an effective narrative for the future. Our approach unfolds in two phases:

Phase 1: Identify Your Audience

• Step 1: Run a diagnostic survey to assess the alignment on your ICP users and buyers across your team and identify alignment, gaps or misalignment.

• Step 2: Facilitate a workshop to further develop and refine your ICP user buyer logic, filling in gaps and sharpening focus.

• Step 3: Compile a detailed ICP user buyer attribute log tied to pain, need (problem you solve), and use cases.

Phase 2: Drive Resonance

• Step 1: Review and audit your current pitch and supporting visuals through call recordings.

• Step 2: Audit your story to determine what is good, what elements are missing, and what can be improved.

• Step 3: Conduct a live vision pitch workshop/writing exercise to improve your story (focused "studio time" to fill in gaps in your story/demo).

• Step 4: Deliver V1 of your pitch, including a written script, talking points, and a recording of the pitch so you can hear it in action with unique style delivery.

• Step 5: Perform ongoing resonance audits, scoring calls with written and recorded feedback, refining areas of the pitch based on audience reactions and your delivery.

What impact do we have?

Baku's process was transformative. Their approach not only got me to clarity on deeper understanding of my ICP, which I thought we had covered, but also helped me build a sales pitch that resonated.

• Enhanced ICP Focus: The diagnostic and workshops helped us align and tighten our ICP focus, ensuring our narrative was designed for our core audience.

• Stronger Sales Narrative: The "live workshop studio time" with the Baku team allowed us to have a freeflow jam on the elements of the story that we were lacking and identify the magical positioning language that is usually lost to jargon. 

• Ongoing Resonance: The continuous audit and refinement process ensured that our pitch iterated with real-time feedback informed by call reviews, keeping it sharp and effective.