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GTM Assessment

GTM Assessment

Who is this for?

  • Founder CEOs
  • CEOs
  • CROs
  • VPs of Sales

What problem do we solve?

If you’re looking to drive consistent, repeatable sales growth but feel like something is holding you back, we’ll help uncover the obstacles hindering your team’s sales performance. Designed to elevate your sales team’s execution, to align your GTM strategy and training and, ultimately, to help increase the odds of GTM success.

We focus on 3 key areas:

  • Identify breakpoints: You are trying to do too many things at once, you don’t know what is working and what’s not, you lack the instrumentation and transparency, and you are struggling to diagnose what is getting in the way.

  • Uncover inefficiencies: You lack the system to identify and validate where there are inefficiencies, what should be prioritized, and how to make the necessary adjustments to improve.

  • Find points of leverage: You are busy in the weeds with your team, and you lack the bandwidth to zoom out and inspect where the GTM org is and find areas of greater leverage. You find it hard to work on the business when you’re in the business.

How do we solve it?

Baku provides an objective and data-driven assessment and readout of your sales organization through our GTM Insights product.

  • Comprehensive Team Support: We support the team through surveys, 1:1 coaching, 1:many training, call and email reviews with customers and prospects.

  • Individual Sales Assessment: We grade each team member on sales proficiency, areas of towering strengths, and areas of development both on a personal and professional front.

  • Tactical Improvement: We maintain consistent feedback loops with sellers and leadership, tracking what is going well and what needs improvement. This continuous process informs the larger GTM strategy.

  • Change Management: We partner with you to help guide your team through change, making sure improvements and growth are long-lasting.

What impact do we have?

"As the Founder of Chameleon, I was facing a classic growth dilemma. We had secured our Seed funding, hired two great sales reps, and needed to hit compelling growth metrics to get to our series A. We had reached good ARR traction, and I wanted to keep up the pressure of growth to ensure we didn’t stall - while I focused on other important areas of growth in the business. I was overwhelmed by competing priorities, unsure where our process was breaking down, and lacked the tools to pinpoint the issues."
Pulkit Agrawal , CEO and Co-Founder
Chameleon

Their approach quickly identified our core problems:

  • Our sales reps were spending too much time on unqualified leads

  • Our sales messaging wasn't resonating with our target audience

  • We were proactively discounting against ourselves

Baku provided workshops to:

  • Refine our Ideal Customer Profile (ICP) to focus sales efforts

  • Revamp our sales scripts to improve our resonance with our target market

  • Improve the structure for presenting proposal, pricing, and negotiating

Within six months, we saw significant impact:

  • ICP pipeline concentration increased to 70%

  • Our deal stage time decay improved by an average of 5 days

  • Our ACV increased from $12,000 to $25,000

"Baku was instrumental in accelerating our growth. Baku worked 1-1 with each of our AEs on a deal-level (incl. reviewing emails, watching calls, identifying stakeholders, planning next steps etc.) which led to increased win rates. Their formal audit of our discovery process (scoring AEs using a clear methodology) drove dramatic improvement that we’ve now rolled out as standard (with our new VP of Sales - which they helped me hire). Their support allowed me to focus on strategic initiatives, knowing that our sales execution was in capable hands. I highly recommend Baku for all sales leaders!"
Pulkit Agrawal , CEO and Co-Founder
Chameleon