Go to Market Team Insights

Unveil the True Potential of Your Team

Unbiased, third party expert perspective on your people, process and business.

Used by top B2B SaaS companies, Platform Teams, Venture Funds, Investors.

Strengths and Weaknesses Assessment

An unbiased evaluation of each team member, coupled with targeted action plans to elevate each team member to their highest potential.

  • Bespoke evaluations
  • Stage in Sales Process execution prowess
  • Suggested areas for improvement
Strengths and Weaknesses Assessment
Personal Coaching

One-on-One Time

Personal coaching sessions that meet individuals where they are, understanding their unique perspectives, insights, experiences and needs. These sessions dive deep into the details, uncovering quick wins and bigger areas for development.

  • 1:1 coaching sessions that meet individuals where they are
  • Understand their unique perspectives, insights and needs
  • We dive deep, uncovering quick wins and areas for development
One-on-One Time
Listen & Analyze

Human-in-the-Loop Customer Call and Email Observations

We analyze call and email interactions, scoring sellers against our proven framework to provide a comprehensive understanding of effective sales communication patterns.

  • We inspect call and email interactions
  • Analyze and score sellers against our proven framework
  • Direct tactical suggestions and feedback to make step change improvement
Human-in-the-Loop Customer Call and Email Observations
Find and Discover

Go-To-Market Team Alignment Surveys

Tailored questions that cut to the heart of team alignment, or misalignment, to uncover critical insights. Gain an understanding of what drives your team and where misalignments lie.

  • Asking the questions that cut to the heart of team alignment
  • Uncover critical insights of alignment and misalignment
  • Gaps assessment with suggested next best action to
Go-To-Market Team Alignment Surveys
What people think

Our partners love us

  • "Having insights is one thing, but Baku went further by meticulously examining each seller’s skill level and crafting personalized coaching plans that align seamlessly with our brand."
    Carly Crittenden
    VP Sales
  • "They literally helped change the trajectory of our business. They also happen to be outstanding human beings."
    Damon Tassone
  • "Baku was a vital resource in evaluating my discovery calls and pinpointing gaps and missed opportunities in my conversations and follow-up processes."
    Steve Handwerker
    Finance and Ops
  • "Working with Pete and Guy at Baku has brought a new perspective to how I navigate sales cycles."
    Cam Hanify
    Account Executive
  • "I was leaning on Baku outside of our scheduled weekly meetings for prospecting advice, email tactics, you name it, they added significant value to every step of the sales process. Baku takes a very human approach, they simplify everything and lastly, they make it fun. I highly highly recommend Baku!"
    Tommy Colclough
    Account Executive
  • "They gave me detailed feedback on every call, advised on structure for new partners, and helped keep our pipeline moving. If you're in the B2B SaaS space looking to build out your sales motion, I can't recommend enough working with them."
    Caroline Levere
  • "Collaborating with Baku has helped grow Salsa's cohort of paying customers."
    Luthan Hill
    VP, BD
  • "Pete and Guy did amazing sales consulting work"
    Brooke Freedman
    VP, Sales
  • "Their guidance fine-tuned my sales process, improved my conversation scripts, and optimized my meeting flow, all while maintaining an authentic, consultative style and steering clear of high-pressure sales techniques."
    Joel Goldman
    VP Product
  • "It's been an absolute pleasure working with you. Thank you for all you've done to help level up on our team. You guys are a special duo that bring a ton of value to any team."
    Alex Krug
  • "By working with the Baku team, we gained more control in our sales process, and surfaced more effective strategies to push complex deals down the funnel. I’d highly recommend having a conversation with these guys."
    Nabil Mseddi
  • "Baku takes the time to understand the gaps in your process, and their targeted feedback leads to tangible results. Overall, Baku's guidance was invaluable, and I am grateful for the improvements I achieved through their coaching."
    Matt Sobel
    Account Executive
  • "We would definitely recommend"
    John Kramer
    Co-founder, CEO
  • "The Baku team helped up craft customized strategies on how to navigate those challenges, as well as to work backwards in our sales process to avoid those conversations in the future. Baku has been indispensable to our sales success.""
    Rick Greenberg
  • "Pete and Guy were critical in helping Recast make the leap from chaotic founder-led sales to a repeatable and scalable sales motion. I'd recommend them to any startup CEO looking to take their sales game to the next level."
    Michael Kaminsky
    Co-founder, Co, CEO
  • "Baku was instrumental in accelerating our go-to-market motion. They worked with me one-on-one to strategize on deals and provided highly actionable guidance to improve our sales process."
    Alex Ingram
  • "More than just another Sales Consultancy Firm, Baku became a true partner in the creation of our GTM strategy and team. Pete and Guy helped us with not only the basic blocking and tackling of sales, but with the larger task of creating a mission-driven value engine."
    Corey VanSpronsen
    VP, Sales
  • "I’ve worked with Pete Kuhn and Guy Barbier for the better part of a decade. They were instrumental in our success at Moat, and have now been incredibly helpful accelerating the sales team growth of Vast Ventures B2B SaaS portfolio companies."
    Aniq Rahman
    GP, Investor
  • "I cannot say enough about my time working with Baku. They are skilled in moving seamlessly from "in the weeds" to "30,000 ft views", and are equally strategic in the trenches and in big picture outlooks."
    Mercedes Prevost
    Account Executive
  • "These guys are great! Pete and Guy were incredibly helpful brainstorming the Aidin go to market vision pitch, demystifying what it took to organize the story, and helping to build the initial flow we use to introduce Aidin to our customers."
    Russ Graney
  • "As a SaaS founder doing founder led sales, being able to send Baku a call recording link, have them review it, and come back with specific next best steps, gaps & missed opportunities, and specific step by step strategies was amazing leverage."
    Robin Allenson
    Founder, CEO
  • "Working with Baku increased my confidence as a seller. The care and attention to detail from Pete and Guy in every area of the sales process was a game changer for me."
    Jake Thibodeau
  • "Baku not only meshed well with our team, but they also intuitively understood and matched our brand style and company culture. The transformation in our sales strategy has been nothing short of impressive."
    Richard Harris
  • "Baku has been helping our team since 2021 to sharpen our GTM + selling skills + processes; they’ve been invaluable coaches to me and our team as a whole and helped us jumpstart and refine our selling motion, particularly in our early stages before we had our own Head of Sales."
    Adam Pritchard
    Account Executive
  • "I'm really grateful to have the chance to work with these excellent sales leaders. They go beyond traditional sales advisory and get to know all the details 🌶️ 👉 Highly recommend if you're an early-stage founder and want to level-up your sales."
    Pulkit Agrawal
    Founder, CEO
  • "Company building is hard, particularly when creating a category like self sovereign identity. I've found most advisors simply share what worked for them, but Pete and Guy at Baku got in the weeds with us and took a first-principles approach to helping us with some thorny challenges, including hiring our initial go-to-market team member."
    Riley Hughes
  • "They were able to quickly identify skill and process gaps we were missing, and match it with nuanced, tactical feedback. I came in at 150% of Quota last quarter, and they were an instrumental part of my success."
    Devin O'Brien
  • "They give good advice with no ego. They are fun to work with. The understand the nuances of early stage sales. In a world with thousands of arm chair sales experts, these guys are the real deal. If they ever put out an e-book -- I'd buy it."
    Tim Woods
    Head of Sales

Schedule A Call

No pressure, our first calls are all about getting to know one another and if we could be helpful.